A group of professors and experts from around the country recently culminated at Florida State University for the creation of the Association for Latino Media and Marketing Communication Research (ALMMACR), whose mission is to enhance the teaching and research of this growing arena of the field of communication.
“We also want to create a network of scholars and industry professionals committed to improve Latino-oriented media and markets via systematic and reliable research in the United States and other parts of the world where those media and populations intersect,” said Federico Subervi, a founding member of ALMMACR.
During the inaugural meeting, the founding members approved the Association’s bylaws and the selection of the individuals that will comprise the board of directors.
Subervi, researcher and scholar at Kent State University, was elected as the first president of the organization and Alejandro Alvarado, a communications consultant and former professor at Florida International University, vice president. Other elected officers are Manuel Chavez, from Michigan State University, treasurer; Enrique Becerra, from Texas State University, secretary; and Sindy Chapa, director of the Center for Hispanic Marketing Communication, at-large board member.
Subervi is a fomer MAC head and Alvarado and Chávez are also AEJMC members.
One of the association’s goals is to continue organizing and carrying out bi-annual conferences that bring together scholars, media professionals and students whose interest converge in the research, teaching, and/or practice of Latino-oriented media, audiences and markets. The sixth conference will take place in February of 2017 at California State University-Fullerton, and will be chaired by Inez González, Director of that university’s Latino Communications Initiative.
ALMMACR will also support the ongoing publication of the International Journal of Hispanic Media, published by Texas Tech University’s Thomas Jay Harris Institute for Hispanic and International Communication.